Zimmermann - Le Bon Marché

In the summer of 2024, to align with the excitement of the Paris Olympics, Zimmermann launched an exclusive pop-up store at the iconic Le Bon Marché department store. Collaborating with the creative agency Amplify, Say Fromage designed an interactive photo booth experience that allowed visitors to virtually escape into serene, picturesque landscapes.

Visitors were guided through the experience with bilingual options—French and English—and could opt to create a Zimmermann account for a personalised journey.

Using AI technology, the booth instantly removed the background of each image and replaced it with tranquil landscapes, enhanced by a subtle blurring effect to create a dreamlike quality.

Participants could capture a still photo to download digitally or receive a high-quality physical print as a keepsake.

Over the three-month activation, the installation attracted more than 10,000 customers, generating thousands of personalised images taking the pop store beyond the walls of Le Bon Marché.

Client: Zimmermann

Lead Agency & Production: Amplify

Photo Booth and bespoke software: Say Fromage