Rhode X Sephora

To celebrate Rhode’s UK launch, Rhode and Sephora created a three-day pop-up on Westbourne Grove using branded London ‘Grey’ Cabs transformed into mini beauty studios.

Visitors could test products, get quick touch-ups, and film a short video inside the taxis, generating strong street-level engagement and social buzz throughout the 3 day activation.

Say Fromage worked with Studio Boum to develop a lo-fi video experience utilising a fish-eye lens, enabling attendees to record themselves trying the products. Videos were instantly downloadable via a QR code, making them immediately ready for sharing.

All the equipment for the setup was entirely self-sufficient, powered by batteries and running on a mobile internet connection.

Client: Rhode, Sephora

Agency: Studio Boum

Video experience and equipment: Say Fromage

Beauty Counter Fabrication: Made Workshop