Persil X Arsenal

To celebrate Persil's 'Dirt is Good' partnership with Arsenal Football Club, Persil launched some limited edition laundry tins to give away to customers. The giveaway took place at The Emirates Stadium store, The Armoury.

Working with the agency CSM, Say Fromage enhanced the give away creating an experiential 'Laundrette' where customers had the opportunity to produce slow-motion keepieupie videos using a robotic camera arm.

Once captured customers could instantly preview and share their branded videos.

Client: Persil

Agency: CSM

Production: Say Fromage