Audemars Piguet - Parallel

A Global Partner of the Montreux Jazz Festival 2024, the Audemars Piguet Parallel event was a series of free musical immersions on the fringes of the Festival that allowed select artists to perform in an unexpected location on the Montreaux Riviera.

To build anticipation and allow fans to win tickets to this exclusive event, the Audemars Piguet Music Experience was built on the shores of Lake Geneva.

This interactive installation allowed visitors to craft their own personalised soundscapes using six large touch screens. Each screen was connected to a different audio track, enabling users to mix and modulate the intensity of the music by touch and movement.

Once participants created a sound piece they were happy with, they could record a video of themselves and their creation. These videos were available for immediate download as a momentum and to share on social media.

Collaborating closely with Amplify, Say Fromage provided the technology behind the video capture and sharing. We developed a custom application that was integrated with a camera and wide-angle lens to generate branded videos in real time. Participants could instantly access their videos via a QR code, ensuring a seamless user experience.

Over the course of two weeks, the installation generated more than 100 videos per day, creating a memorable digital touchpoint for Audemars Piguet and deepening engagement with both festival-goers and online audiences.

Client: Audemars Piguet

Lead Agency: Amplify

Production: Amplify

Sound composition: Romain Constant

Experience technology: Quentin Script

Video capture and interaction: Say Fromage