Adidas - You Got This - AI Football Trading Card Photo Booth

On May 6, 2026, Adidas transformed London’s Genesis Cinema into "The Yard," a grassroots football hub launching their global "You Got This" campaign. Working with the agency Elevenfiftyfive, Say Fromage delivered a cutting-edge AI Football Trading Card Photo Booth to celebrate the 2026 World Cup.

The experience allowed guests to select a country and enter their name before having their photo captured. Using AI image manipulation, the booth digitally "dressed" participants in official Adidas kits with realistic precision. These portraits were then integrated into branded, personalised trading cards.

The activation was a high-traffic success, producing 187 unique cards over just four hours. Each guest received a physical keepsake alongside an instant digital version for social sharing.

This project highlights Say Fromage’s expertise in seamlessly integrating AI to create high-speed, immersive brand experiences.

Client: Adidas
Agency and event production: Elevenfiftyfive

Photo Booth, Generative AI Image Manipulation and Custom UI/UX: Say Fromage