Prudential RideLondon Bullet Time Experience

August 2016

We teamed up with Prudential RideLondon 2016 to build a 360° Bullet Time cycling experience and GIF photo booths at the Excel Exhibition Centre London.  Being a keen bunch of cyclists here in the Say Fromage office, we were super excited about this project.

RideLondon is a world-class festival of cycling, taking a cue from the London Marathon, amateur cyclists also participate in the Prudential RideLondon Surrey 100 – a 100 mile challenge along the professionals, with the added bonus of raising money for good causes. Also for the first time this year (2016), the event will also feature the Surrey 46,  a 46-mile sportive created specifically for newer and younger cyclists.

For this Project we wanted to build a wonderful (if we do say so ourselves) bespoke bullet time rig of 32 cameras set in a circle on a 45° angle, in which cyclists could experience themselves photographically in 360° as a part of the festival.  These images could then be exported and converted into a MP4 video to share social media sites such as Facebook and Twitter, from our touch screen sharing station using the #ridelondon.

Prudential Ride London Bullet Time Photography Experience

The 360 branded bullet time set up with sharing station.

Prudential Ride London Bullet Time Photography Experience

Cycling inside the bullet time set up.


The 360 bullet time cycling experience Mp4 that was produced, via our sharing station.

Prudential Ride London Bullet Time Photography Experience

Let’s ride! The crew checking out their latest ride, with members of the team!

Prudential Ride London Bullet Time Photography Experience

Some Excellent 360 bullet time parkour moves at the festival with #actionsportstour

We also had two touch screen Gif booths operating to capture peoples best selfies that could then be printed out as a momento of the day and also shared directly to social media sites, using the #ridelondon. You can see our other bullet time projects here and the online gallery for Prudential RideLondon 2016 here

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Our two GIF booths, and one of our GIFs below………Say cheese Boris.

Prudential Ride London Bullet Time Experience