Spotify Tour Bullet Time Experience

say fromage bullet time photography
Julia Hancock
October 2016

We recently teamed up with Spotify UK to create a 180° bullet time experience, which has been on a huge tour of the UK in aid of Freshers’ Week! The set up contained a rig of 16 cameras, which were fired in sync to create this 180° 3D bullet time video.

The brief:

  • Bold stage like look
  • Impactful
  • High- Tech
  • Branded
  • Inviting
  • Flexible

The Interpretation:

  • 180° rig, 4m diameter and background which measures 6m x 2.8m to allow for full body and group shots.
  • 16 x DSLR cameras.
  • Email and social sharing, including link to University specific Spotify playlist.
  • Touring 40 x  Freshers’ Week events at Universities all over the UK between 12th Sept and 7th October.

The construction:

Now this was the slightly tricky part, we had a limited time frame of a maximum of 3 hours in which to build the complete set for each event. This was a serious CHALLENGE! as this would normally take a whole day to construct and test.  But we are never one to back down from such a request, so we put our heads together and came up with a solution. We decided we would need two flexible and portable rigs as they would be touring around Universities up and down the country.  We became a well oiled machine working on this build, not only did the structure have to be lightweight and fast to build but also a bright, inviting stage that was large enough to fit 4-5 people within. We did this by using a metal truss which provided the perfect platform for safe and quick construction, that also could hold our equipment in situ to speed up changeovers and be “wrapped” in Spotify branding quickly.

Testing the construction:




The set up:





Customer experience / journey:

This was the FUN bit, we toured around 40 different UK Universities as a part of Freshers’ Week and invited the students to interact with the space we had created with Spotify.  They were encouraged to add their favourite song to “The Sound of their University” Spotify playlist.  When people entered the Spotify stage,  a sensor activated the voiceover that welcomed them into the experience and instructed them on what they needed to do.  While they were on the stage,  two videos were taken.  Once they had finished, the voiceover guided them out to the touch screen social sharing station, from which customers could watch and choose their favourite video and share directly to social media with a link to the Universities Spotify playlist.


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The outcome:

Great sweeping bullet time shots, perfectly freeze framing the moment.  You can see more of our Custom Projects here.






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