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Case Studies

"Sax-o-booth" MP4 Booth

To celebrate the release of X Factor runner Fleur East’s new single, “Sax,” we created a funky “Sax-o-booth” for her appearance in Westfield Stratford. Creative agency Ralph & Co commissioned Say Fromage to design a MP4 Booth which played a snippet of her new single through speakers for the fans to listen to whilst in the booth. 

We also programmed a snippet of “Sax” to play with the finished video, along with pictures of the single cover and a custom graph at the end. The finished MP4s were automatically uploaded to a dedicated gallery and available for people to share instantly on Facebook, Twitter, Instagram and email.

Check out some of the vibrant MP4s here.

Anya Hindmarch's Service Station

Anya Hindmarch created a pop up service station to launch her Spring/Summer 2016 collection. It was set up in Selfridges carpark and consisted of a wall covered in fluorescent orange service cones, a pit stop shop, and a branded Rolls Royce Photo Booth.

We used our SF Compact Photo Booth and set up at a distance from the Rolls Royce in order to get the entire car in shot. The car was positioned at an angle so it could capture the people in the car alongside the 2 actors who were playing service men. We branded the prints with the “Anya Hindmarch Service Station”  and #selfridgesxAH.

This project had exceptional set design.  Read more about the setup here.

Bulmers - #LiveColourful

One of our SF Compact Photo Booths was a permanent fixture at the the Bulmers Underground Film Club at The Vaults (Waterloo) throughout November and December 2014.

To keep in line with Bulmers #LiveColourful campaign, we were commissioned to develop our photo booth software to allow for Andy Warhol inspired pictures to be created using the Bulmers colours from their winter campaign. Cinema-goers had their favourite picture transformed into a 2 x 2 pop-art photograph, which they could print and share to Twitter and Facebook.

Westfield - "The Christmas Before Christmas" Tour

Our Classic Booth toured London with Portas for their Westfield campaign, “The Christmas Before Christmas.”

Pictures taken in the photo booth were automatically uploaded to a gallery hosted on Westfield London’s website. There, shoppers were encouraged to vote for their favourite and photos with the most votes would become part of Westfield’s wider winter campaign.

We developed our booth software to give each person their own personal ID code, which was visible at the bottom of each print. Using this code, shoppers could search for their photo in the gallery and share with friends to encourage votes. We also developed a live FTP to feed the gallery the user generated content as it happened. The data capture entry also allowed each shopper’s photo to be displayed instantly with their name.

The booth also made a visit to Waterloo Station, where it was linked up to the Motion@Waterloo screen, the largest indoor screen in the UK. Photos from the booth were fed into campaign imagery shown on the 40m screen.

Red Bull Culture Clash 2014

“4 Stages, 4 Sounds, 1 Winner.” The Red Bull Culture Clash is one of London’s hottest music events of the year. 4 crews battle it out over several rounds to play the best tunes and win over the crowds.

Say Fromage was asked to provide 4 unique photo booths for the event. Each photo booth supported a different crew and was wrapped in its own graphics with individual social media copy and branded pictures. The booths were spread around Earls Court for supporters of each crew to use.

NBA Boost Your Game Berlin & Madrid GIF Booth

Working with agencies MKTG and Wasserman Media Group, one of our GIF Booths travelled to Madrid and Berlin to promote the new Adidas Crazylight Boost sneaker. It was in conjunction with NBA to celebrate basketball culture in both cities.

The GIF Booths were setup as part of the Adidas Hall of Boost, where guests were encouraged to showcase both the sneakers and their jumping skills. Guests were captured at various stages of their jumps which created animated action shots.

The GIFs were automatically posted on the Hall Of Boost Gif Gallery where users could share, download and click through to the Crazylight online store. From the booth the GIFs could be shared directly via email, Twitter and Facebook. The custom copy that appeared with each GIF share directed a wider audience back to online gallery.

Viktor & Rolf Enchanted Garden

We were delighted to help the Amsterdam-based fashion house enchant shoppers at the nationwide celebration of their limited edition fragrance, Flowerbomb, at Selfridges in London, Manchester and Birmingham. Our brief for the Viktor & Rolf and Elemental Design installation was dreamy and romantic. Elemental Design used 25,000 flowers to create the Viktor & Rolf Enchanted Garden and nestled among them was our SF – Compact Photo Booth. Shoppers were invited to enter the fairytale maze and create an image with the beautiful flowers as a backdrop. As always, the guests were able to use our SF – Compact social media features and touch screen to share their image instantly on Twitter, Facebook, or via email.

Viktor & Rolf asked us to perform a few technological tricks to make the most of the event and to gain customer insights. By developing our data capture software, we created a unique code that was printed on each photo. Once guests signed up to the Viktor & Rolf “Secret Service” website – via a link in the email sent from the photo booth – they could use their unique code to get a digital copy of their photo and gain access to exclusive content and competitions.

Harrods Narrative Handbags - Harrods Window

As part of their “Handbag Narratives” season, the world-famous Harrods created window installations using exquisite, giant handbags. Say Fromage was invited to be part of the event with a 3 week photo booth installation. Our beautifully-branded Photo Booth took centre stage in the Harrods window display. Queues of customers posed with their favourite handbag, having a chance to be Harrods Magazine’s latest covergirl through our background and branding, designed to mimic the latest issue.

BBC Radio 1 Nick Grimshaw's Radio Show Photo Booth

We love BBC Radio 1 at Say Fromage, so we were especially proud to provide the photo booth for Nick Grimshaw’s BBC Radio 1 Breakfast Show. The photo booth is such a hit, it has graced the building for over a year and counting. Enough celebrity photos have come out of that booth to challenge Andy Warhol and his photo booth portraits!

Charlotte Tilbury - At Selfridges

Selfridges is recognised for its eye-popping, innovative and impeccably finished window installations. For seven days, a bespoke Say Fromage Photo Booth with full graphic wrap and lipstick kiss background was the hub of a pop-up installation for a Charlotte Tillbury event at the famous store. Passers-by, shoppers, as well as guest speakers and attendees of the event piled into the booth. We also set up an impressive photo wall, where guests were able to make their mark on the landmark store for the week.

P&G - London 2012 Summer Olympics

We were delighted to work with P&G, one of the major partners of the The London 2012 Summer Olympics. We provided a host of photo booths to capture visitors at P&G’s salons situated across London. In the heart of Athletes Village, athletes and guests were treated to some well-deserved pampering at the P&G pop-up salons and we were part of their special experience. Our Photo Booths enabled guests to email a photo to their family and friends–whether across London or to country on the other side of the world–as well as share it instantly to Twitter and Facebook. Guests were also able to print their photo as a take-home memento. The Photo Booths provided P&G with images from all their salons to use for marketing purposes and created a great historical record of many of the athletes who competed in the Games. In order to comply with LOCOG rules and regulations, we developed our touch screen software to allow athletes to opt out of sharing and printing a brand photo.

Burberry - #BEAUTYBOOTH (Backstage AW 2013)

Burberry are the epitome of British cool, so who better to help start off the Twitter trending for the Autumn/Winter 2013 season than the trendsetters themselves? For Burberry’s AW 2013 show, Say Fromage provided a backstage “Beauty Booth” where the models took photos, adding Twitter messages to all the press and public who joined the Twitter hashtag #BEAUTYBOOTH.

Our customized photo booth was designed for models to be able to jump in and out between walks, showcasing Burberry’s latest season’s clothes as they came hot off the catwalk! At Burberry’s request, we were also able to provide an onsite editor to tweak the images and get them to the right people within the Burberry editorial, marketing and publicity team.

Design Centre - Marilyn Photo Booth

The Design Centre in Chelsea Harbour was hosting the Marilyn Monroe: Legacy of a Legend Exhibit. They wanted to add a guest experience to their opening night party and first day of the exhibit. We were inspired by Marilyn’s iconic scene in “Seven Year Itch” and thought it would be so fun to recreate it in a GIF booth! We rigged a fan underneath a platform to get the dress blowing just right.  Guests were even able to put on a white dress and wig to truly feel the part.