Articles

Hennessy x Demon Dayz Glitch Booth

say fromage glitch booth
Julia Hancock
June 2017

We were so excited when were asked by our client to deliver an awesome Glitching GIF booth for Hennessy to coincide with their pop-up bar at the Demon Dayz Festival.  This was a new project for us so new software needed to be built from scratch with a quick turnaround of one week.

The Demon Dayz Festival was named after the Gorillaz second album from 2005 and held at Dreamland amusement park in Margate on June 10th and did feature musical acts including Vince Staples, Danny Brown, De La Soul, Kali Uchis and a headline slot by Gorillaz.

Hennessy was an official sponsor of the Demon Dayz festival, with its ‘Blend the Unexpected’ pop-up bar in the main arena offering festival goers the chance to experience Hennessy’s innovative Cognac cocktails.

“Hennessy has a long history of supporting and partnering creative and musical talent internationally, those who are pushing the boundaries in their fields and daring to be different,” said Hennessy in a release announcing the partnership.

With this in mind, we were asked to deliver a glitchy GIF with a low-fi feel that would incorporate the colours and branding from Hennessy’s campaign but also give the festival goers a memorable photographic experience from the event.

As time was limited hacking our software for our GIF booth seemed the best option, the development of our software took a few days and millions of cups of tea, working closely with our client to fine tune the imagery.  The booth was incorporated into Hennessy’s pop-up bar area for revelers to play with, share socially with the hash tags #blendtheunexpected #hennessy and take custom branded glitch prints home with them.

Here are some of the results, see the online gallery here

 

 

 

The branded online gallery.

 

Here are a few of the awesome GIFs created on the night!

 

 

 

#sayfromage #glitchbooth #blendtheunexpected #hennessy #dreamland #demondayz #margate