Well, we can’t quite believe it’s March already! We have had a really busy start to the year here at Say Fromage HQ.
We kicked off the year with a bright and colourful brand activation for Clinique’s new product collaboration with Crayola for their limited edition chubby sticks. Looking distinctly like a set of eight richly-coloured Crayola, Clinique’s much-loved Chubby Sticks are playful pencil-style lipsticks.
We collaborated with Clinique to create a space for customers to play with colour, so we took our compact photo booth and transformed it into a super colouring booth for users to interact with.
The branded booth that visited multiple Selfridges with Clinique.
Striking a pose in the photo booth.
Images could be shared directly on social media, and then printed for colouring.
We developed our photo booth software to allow the photos to be transformed into a “drawn” black and white outline, that were instantly printed onto a matte paper. The user could then colour (scribble) in with lovely bright Crayola crayons with all the creativity and flair they could muster. These mini masterpieces were popped on social media with the #cliniquecrayola for a chance to win one of the new boxes of lip crayons.
Below are the before and after images from the booth. The user posed for four photographs with lipstick props provided by Clinique, and then chose their favourite image to share on social media and print the outline ready for colouring! (on the left the photo booth photograph and on the right the print outline for colouring in).
#brandactivation #clinique #colouringphotobooth #brandedphotobooth #experientialphotography #sayfromage #cliniquecrayola #selfridges