The Body Shop was founded in 1975 in Brighton UK, by Anita Roddick, who began mixing her own products and infusing them with the idea that business could be a force for good. For 40 years, The Body Shop is rule breaking, never faking and change making. Never afraid to stand out from the crowd and stand up for what’s right, they use ethically-sourced ingredients to create a range of naturally inspired beauty products. That means working fairly with farmers and suppliers and helping communities thrive through their Community Trade Programme, being 100% vegetarian and always and forever being firmly against animal testing.
We were proud to team up with The Body Shop team for their press day at the Perseverance works in Hackney a couple of weeks ago, with our bullet time photo booth which is our awesome (if we do say so ourselves) mini portable bullet time rig, perfect for events like this.
The press and bloggers we invited to listen to talks on The Body Shop’s Campaign to #STANDUPSTANDOUT against animal testing you can sign the petition to ban animal testing worldwide, sample new products and of course have fun in the bullet rig.
The bullet time photo booth has 9 cameras all firing at once to create a flowing 3D effect video, this 3D effect was further emphasised by their graphic monochrome background. These videos were then ready to share instantly on social media with the branded overlay using the hashtags #FOREVERAGAINSTANIMALTESTING #STANDUPSTANDOUT via our sharing station.
The results were as follows, the gallery can be viewed here
#sayfromage #bullettime #bullettimephotobooth #timeslice #thebodyshop #FOREVERAGAINSTANIMALTESTING #STANDUPSTANDOUT