Every now and then we get asked to do something a bit wild, so when Mitsubishi Motors asked us if we could produce a bucking bronco GIF booth at the Exeter Rugby 7s, well we jumped in for the ride.
The Rugby Football Union have announced their new partnership with Mitsubishi Motors who will be the official partner of England Rugby from the start of the 2016/17 season. The Mitsubishi Motors Exeter Sevens, is the second tournament of the Rugby Europe Grand Prix Sevens Series, with Team GB making their home debut ahead of Rio later this summer. The event welcomes the 12 teams, including two Team GB teams! World Rugby Sevens Series core teams France, Spain, Russia and Portugal, alongside up and coming nations Germany and Belgium at the tournament. The weekend was packed full of non-stop action, with tries galore and a festival atmosphere in the stands.
Our aim was to capture the wild bucking bronco and excitement of the day and above all have a wild time. We did this by having one of our photographers at the event to capture the spectacular rodeo, which then was converted into an MP4/GIF video, which was immediately available at our sharing station to share their wild rides on to social media.
Yeeew HAaaww here are a few of our favourites, the rugby fans sure know how to have fun! See the online gallery here
#sayfromage #mitsubishimotorsuk #gifbooth #eventphotography #exeter7s #MME7
We were approached by one of our clients to create a photographic experience for the BMW 5 series showcase at the BMW PGA Championships 2017 at Wentworth Golf Club.
To create a memorable and unique photographic experience to drive social engagement from the event.
We proposed to create an experience that not only created content for social media but was also a tool for golf amateurs to assess their golf swing technique. To do this we proposed to use a 360° bullet time rig with the addition of a sequential trigger that we would develop.
The end output being a sweeping slow motion video of a golf swing taken in 360°
So what is sequential photography? Well, it is similar in principle to our bullet time rig, but instead of taking all the images at once to freeze the movement, sequential photography takes stills in sequence. This can be set at differing frame rates and revolutions to capture movement at various speeds. This is then animated to create one sweeping shot/video of the movement, which can then be played back at varying speeds to create a slow motion effect.
For this project, we settled on shooting at 25fps at two rotations making 64 frames. We then played them back at 18fps.
A close up of testing of our sequential trigger system in development.
Initial technical drawing of the 360° sequential photographic rig.
Initial gif test.
Testing the new sequential trigger with our 360° bullet time rig, here are a few examples testing the rig at different FPS (frames per second) and differing loops/revolutions.
Building the bullet time rig in-situ at Wentworth.
An outside view of the BMW 360° experience at Wentworth.
Inside the camera installation, a 360° view of the 18th tee at Wentworth golf course.
A brand ambassador with the touch screen sharing area, where users could view and share their unique videos to social media directly from the activation.
Users were encouraged by the brand ambassadors to upload their video to social media using the hashtag #BMWPGA360 to enter a competition.
#BMWPGA360 #sayfromage #bullettime #360bullettime #sequentialphotography #timeslice #experimentalphotography
Our client asked if we could build them a fun and experiential photo booth for Perrier, that reflected the colourful, quirky playfulness of the brand, taking inspiration from their illustrative ad campaigns. We wanted to create a life-size 3D version that people could interact with and enjoy, that brought to life the Perrier experience at “The Yard” in the heart of trendy East London.
Entertainment on the night includes extraordinaire performances from a roaming acoustic band, a street artist, DJ set from The Ministry of Sound’s Jess Skye and the Majorettes hula hoop troupe. In addition, experimental cocktails were served, combining a delicate balance of flavours including two of Perrier’s first ever flavoured sparkling waters. Perrier Green Apple and Perrier Lemon.
Our aim was to create a fun experiential photo set that incorporated a trampoline for us to capture the bubbly excitement of the brand and above all have a smashing good time. We did this by having one of our photographers at the event to capture the spectacular bouncing, which then was converted into a Mp4 video, which was immediately available at the sharing station to share onto social media. Each person also received a print to keep on the night.
Testing: Once the set was built, the fun could start testing the capture, many thanks to Grace for spending a couple of days bouncing for us.
The set up:
The Outcome: Bubbly bouncy branded Mp4s that were instantly shareable. See the gallery here.
#sayfromage #seenpresents #perrier #piquenique #gofortheexrodinaire #eventphotography #gifbooth
The Body Shop was founded in 1975 in Brighton UK, by Anita Roddick, who began mixing her own products and infusing them with the idea that business could be a force for good. For 40 years, The Body Shop is rule breaking, never faking and change making. Never afraid to stand out from the crowd and stand up for what’s right, they use ethically-sourced ingredients to create a range of naturally inspired beauty products. That means working fairly with farmers and suppliers and helping communities thrive through their Community Trade Programme, being 100% vegetarian and always and forever being firmly against animal testing.
We were proud to team up with The Body Shop team for their press day at the Perseverance works in Hackney a couple of weeks ago, with our bullet time photo booth which is our awesome (if we do say so ourselves) mini portable bullet time rig, perfect for events like this.
The press and bloggers we invited to listen to talks on The Body Shop’s Campaign to #STANDUPSTANDOUT against animal testing you can sign the petition to ban animal testing worldwide, sample new products and of course have fun in the bullet rig.
The bullet time photo booth has 9 cameras all firing at once to create a flowing 3D effect video, this 3D effect was further emphasised by their graphic monochrome background. These videos were then ready to share instantly on social media with the branded overlay using the hashtags #FOREVERAGAINSTANIMALTESTING #STANDUPSTANDOUT via our sharing station.
The results were as follows, the gallery can be viewed here
#sayfromage #bullettime #bullettimephotobooth #timeslice #thebodyshop #FOREVERAGAINSTANIMALTESTING #STANDUPSTANDOUT
We were so excited when were asked by our client to deliver an awesome Glitching GIF booth for Hennessy to coincide with their pop-up bar at the Demon Dayz Festival. This was a new project for us so new software needed to be built from scratch with a quick turnaround of one week.
The Demon Dayz Festival was named after the Gorillaz second album from 2005 and held at Dreamland amusement park in Margate on June 10th and did feature musical acts including Vince Staples, Danny Brown, De La Soul, Kali Uchis and a headline slot by Gorillaz.
Hennessy was an official sponsor of the Demon Dayz festival, with its ‘Blend the Unexpected’ pop-up bar in the main arena offering festival goers the chance to experience Hennessy’s innovative Cognac cocktails.
“Hennessy has a long history of supporting and partnering creative and musical talent internationally, those who are pushing the boundaries in their fields and daring to be different,” said Hennessy in a release announcing the partnership.
With this in mind, we were asked to deliver a glitchy GIF with a low-fi feel that would incorporate the colours and branding from Hennessy’s campaign but also give the festival goers a memorable photographic experience from the event.
As time was limited hacking our software for our GIF booth seemed the best option, the development of our software took a few days and millions of cups of tea, working closely with our client to fine tune the imagery. The booth was incorporated into Hennessy’s pop-up bar area for revellers to play with, share socially with the hashtags #blendtheunexpected #hennessy and take custom branded glitch prints home with them.
Here are some of the results, see the online gallery here
#sayfromage #glitchbooth #blendtheunexpected #hennessy #dreamland #demondayz #margate
Can we just talk about filters for a second? Good, well we all use them they have become a part of how we show ourselves and interact with one another online. But how do you in these over saturated times stand out from the crowd and make cool interesting images that people want to make, use and share with others quickly, especially at events. The images you produce have to be a quick and fun way of communicating your brand with your consumer base.
With that in mind, we have rolled out a few software updates here at Say Fromage HQ to enable us to have more freedom with adding artwork, filters and different image crops to allow a greater scope for a more artistic and flexible approach to image making. Here are few examples of some fun collaborations we have done of late.
We were delighted to join eBay at the debut of This Morning Live at the Birmingham NEC. As main stage partner, eBay gave guests the chance to learn tips from style experts whilst discovering the top fashion and beauty trends to look out for this summer. We were on hand with our trusty event photography team to take peoples profile pictures in our professional social media studio. Their images then had a customised filter of the SS17 trend colours overlayed over their images which could then be shared immediately to social media from our sharing stations.
We also worked with Levi’s to create playful abstract filters for the images from the photo booth for one of their press events. The results were as follows:
We created a unique bullet time photo experience for the iPro Sports World Cup of Gymnastics at The O2, London in April 2017. The goal was to maximise the awareness and fun of British and worldwide Gymnastics.
With Team GB Olympic bronze medallists Amy Tinkler and Sam Oldham, the iPro World Cup of Gymnastics sees the world’s best gymnasts. Back on home soil after the Rio Olympics, some of Team GB’s gymnasts were performing with world’s best in this major global event in front of a packed out crowd in London.
We set up in the foyer for maximum footfall, we used our bullet time photo booth, which is compact and portable, perfect for events like this. It has nine cameras and freezes the user’s motion within the custom background and stitches the stills together to create a 3D effect video. Two sharing stations allowed the bouncy gymnast fans to quickly view, choose their bullet time videos and post on all social networks instantly.
The moment and movements of budding gymnasts and pro’s were captured in the bullet time photo booth and turned into creative 8-second animated bullet time videos.
#sayfromage #bullettimephotobooth #O2arena #worldcupofgymnastics #gymnastics2017 #bullettime
To honour the 2017 BAFTAs and get everyone in the mood to celebrate, L’Oréal makeup brand Lancome, hosted a sumptuous style lounge in the beautiful Savoy Hotel London. They needed an experiential photo experience to provide a 3D experience of their stunning red carpet makeovers and looks. Lancome requested a photo experience that would excite and delight the star-studded crowd. We provided our bullet time photo booth with a customised backdrop of soft pink roses and lights. The bullet time photo booth is rigged with 9 cameras, creating a flowing, 3D effect photo finish. This then creates an MP4 video from the stills, which is then ready to share instantly on social media. Guests could also print still images to keep.
We created over 400 unique videos, that were instantly shared and blogged throughout the event and beyond using the #LancomeLovesBafta
Here are a few of the videos created for the night.
#sayfromage #lancomelovesbafta #redcarpet #bafta2017 #bullettimephotobooth #bullettimephotography #lancome #TaylorHill #makeup #beauty
Well, we can’t quite believe it’s March already! We have had a really busy start to the year here at Say Fromage HQ.
We kicked off the year with a bright and colourful brand activation for Clinique’s new product collaboration with Crayola for their limited edition chubby sticks. Looking distinctly like a set of eight richly-coloured Crayola, Clinique’s much-loved Chubby Sticks are playful pencil-style lipsticks.
We collaborated with Clinique to create a space for customers to play with colour, so we took our compact photo booth and transformed it into a super colouring booth for users to interact with.
The branded booth that visited multiple Selfridges with Clinique.
Striking a pose in the photo booth.
Images could be shared directly on social media, and then printed for colouring.
We developed our photo booth software to allow the photos to be transformed into a “drawn” black and white outline, that were instantly printed onto a matte paper. The user could then colour (scribble) in with lovely bright Crayola crayons with all the creativity and flair they could muster. These mini masterpieces were popped on social media with the #cliniquecrayola for a chance to win one of the new boxes of lip crayons.
Below are the before and after images from the booth. The user posed for four photographs with lipstick props provided by Clinique, and then chose their favourite image to share on social media and print the outline ready for colouring! (on the left the photo booth photograph and on the right the print outline for colouring in).
#brandactivation #clinique #colouringphotobooth #brandedphotobooth #experientialphotography #sayfromage #cliniquecrayola #selfridges
This was such an exciting project for us, we got to combine two of our favourite things: Bullet Time Photography and Light Painting! What a fun way to create amazing and unique content.
Our client wanted us to create an immersive and fun photographic light painting booth to coincide with their client’s product launch Belvedere Vodka’s luminous bottle, The Midnight Saber.
The setting was Beat London which was perfect for such an occasion. The venue has a very rich musical history, first opening in the 60’s as The Speakeasy Club, which hosted many greats such as Deep Purple, Jimi Hendrix, Thin Lizzy, The Sex Pistols, David Bowie and Pink Floyd to name but a few. The night was set to be radiantly wild.
As the light painting booth had to be able to fit within a small space in the club, we used our compact Bullet Time Photo Booth which was then built into a light tight box.
The user entered the booth, struck a pose, the flash was triggered and then had time to “paint” with a torch. This freedom to expressively paint with the light, allowed the user to create unique content to share.
The individual images were then stitched together along with a branded outro slide and converted into a moving MP4 which was immediately transferred to our sharing unit. From its touch screen, users could then share their unique light painting videos instantly to social media and print a branded still image to keep as a memento.
All the videos from the evening were also instantly uploaded to a branded microsite. http://gifgallery.sayfromage
So we went back into the studio recently for a bit of #studiotinkering (it’s our happy place), to break away from our computers and get creative. We had some awesome new light painting toys for Christmas, so we were excited to try them out.
We wanted to experiment with our new bullet time photo booth to play with our new lights to create “washes” & shapes to capture them in all their 3D glory. This new feature is light painting combined with our bullet time photography, this allows the user freedom to expressively paint and create with light, but also to create bespoke “painted” backdrops.
We are able to capture unique moving 3D content that is instantly shareable. The results were as below.
#sayfromage #bullettimephotobooth #bullettime #bullettimelightpainting #lightpainting
1. Zaha Hadid paintings at the Serpentine Sackler Gallery
Four of Zaha Hadid’s abstract paintings have been used to create animated virtual reality environments for an exhibition of her early work at the Serpentine Sackler Gallery. The Serpentine Galleries collaborated with the VR department at Zaha Hadid Architects and Google Arts and Culture to create the virtual reality experiences. Working with digital production agency Novelab to translate the abstract artworks into 360-degree virtual environments, which visitors can view using an HTCV live headset. You’ll have hurry though as the exhibition closes on the 12th February!
3. Fear and Love at the Design Museum
Fear and Love Reactions to a Complex World exhibition at the Design Museum, presents eleven new installations by some of the most innovative and thought-provoking designers and architects.works explore a spectrum of issues that define our time, include themes around, networked sexuality, sentient robots, slow fashion and settled nomads. Open until the 23rd April 2017 #FearandLove
4. HYUNDAI COMMISSION: PHILIPPE PARRENO: ANYWHEN at Tate Modern
Anywhen is a site-specific exhibition that changes throughout the day and that will evolve throughout its residency. The exhibition is a moving automaton which guides the public through a constantly changing play of moving elements, light configurations and sound environments. Parreno states that ‘the exhibition is a construction of situations or sequences in a non-linear narrative’.
The commission responds to the Tate Modern’s Turbine Hall, an open space connected to the city itself. Parreno combines aspects of chance and control: the sequences of events are triggered by software which is informed by micro-organisms. These react to and activate elements of the commission through a bioreactor visible at the far end of the Turbine Hall.
Prepare to have your senses activated and stimulated by a spectacular choreography of acoustics, sound lighting, flying objects and film, each connected to the other and playing their part in a far bigger score. Tate’s Turbine Hall becomes a universe of inter-related and connected events and parallel realities. Events will unfold anywhen. The exhibition runs until the 2nd April 2017 see more details here
5. Jennifer Walshe: Sound Salon with Michael Waugh at Somerset House Studios
Following the success of the first edition of her Sound Salon series in January, Somerset House Studios Associate Artist Jennifer Walshe returns to discuss music, sound, the internet and digital technologies with specially invited guest, Dr Michael Waugh. Somerset House Studios New Wing, Wed. 15th Feb.19.00-21.00 (on monthly till May 2017) book tickets here
The idea of the ‘Post-Internet’ has mostly been associated with a specific aesthetic of irony and kitsch. In his research, Dr Michael Waugh expands the term to reflect on contemporary identity in a world of where the relationship between young people and digital networks are increasingly intertwined. Analysing contemporary musical production, representation and distribution, he resituates ‘Post-Internet’ as a broader concept that embodies the lives of people operating on/offline simultaneously.
Wow well, 2016 was a whirlwind year for Say Fromage. There was bullet time projects galore, Westfield installations, brand launches, GIF booths, photo booths, light painting booths, trips to India, France and Dubai. A massive 40 date Spotify University Tour and that’s just to name a few! Not to forgetting new team members too, we are now a bigger, better and stronger team for 2017! We thought we’d have a round-up of some of our favourite collaborations from last year!
1. The Chuck Taylor Converse Launch Party
Say Fromage were asked by Amplify to create some pictures at The Chuck Taylor Converse Launch Party.
2. Jameson Whiskey – 360° Bullet Time Passport Photo Booth
Jameson Whiskey wanted to change that by creating a fun experience at Gatwick Airport to celebrate St Patrick’s Day. We were asked to use our Bullet Time Photography technology to create something awesome and the result was the 360° Bullet Time Passport Photo Booth. See the video produced from the stunt along with a pick of the best Bullet Time videos below. For more info on our Bullet Time Photography experiences and pictures of the installation, click here.
3. TONI&GUY – #ProjectDeclone Bespoke Photography
We had the opportunity to work with TONI&GUY to create a unique experience at the launch event of their new product range Project De: Clone. Combining the technology behind our Event Photography and all of the sharing magic of our traditional Photo Booths, we came up with a concept suitable for the most discerning of fashionistas. We provided lighting, a backdrop, an amazing professional photographer, and a Sharing Station to create a fashion shoot, Say Fromage style.
4. Puma Pinball Bullet Time Experience
We had huge fun with Puma, building a giant-sized pinball machine! We replaced the pinballs with footballs, and captured the players with our awesome mini bullet time rig, working with Puma and Sports Direct to bring this insane, interactive experience to their annual conference.
5. Spotify University Tour Bullet Time Experience
We teamed up with Spotify UK to create an 180° bullet time experience, which has been on a huge tour of the UK in aid of Freshers’ Week! The set up contained a rig of 16 cameras, which were fired in sync to create 180° 3D bullet time video.
6. Dior, Dior Rouge Launch Party
Then there was the Dior Makeup Rouge Dior launch complete with a customisable Say Fromage MP4 Booth and pouting.
7. Punk Pop-up Photo Booth with The British Library
8. Chopard’s ‘Wild’ Party, Cannes film festival 2016
Super fun Summer parties! We drove down to the beautiful Côte d’Azur for Chopard’s ‘Wild’ Party in Port Canto on the Croisette, as a part of the 69th Cannes film festival 2016.
9. Serpentine Summer Party
Serpentine Summer Party, where three of our Compact Photo Booths were set up to captivate the differing architectural views of Bjarke Ingels’ new Serpentine Pavillion- which included a room filled with multi-coloured balloons. So. Much. Fun.
10. Love Brunch Party
11. BBC Radio 1 Breakfast show Instagrim booth
Nick Grimshaw’s BBC Radio 1 Breakfast show long term hire Photo booth Obvs #instagrim
12.Urban Decay Bullet Time Light Installation
When we were asked to make a colourful bullet time experience for L’Oreal makeup brand Urban Decay, sponsors at the Stylist live event in the Islington business Design centre, we jumped at the chance to create a playful space that visitors could interact with.
13. Prudential RideLondon 2016 Bullet Time Experience
We teamed up with Prudential RideLondon 2016 to build a 360° Bullet Time cycling experience and GIF photo booths at the Excel Exhibition Centre London. Being a keen bunch of cyclists here in the Say Fromage office, we were super excited about this project. Read about it here.
14. Ebay #ebaycurve launch
We collaborated with Ebay on the launch of their new #ebaycurve range, providing them with our trusty SF Event Photographers, who took a series of images which were then converted into GIFs and sent to our social media sharing station for easy upload!
Phew…….there are so much more great projects that we could talk about and it’s been really tough choosing our favs. We had a great time working with you all. Bring on 2017! We’ve already had a super busy January can’t wait to share it all with you.
We have a new mini portable bullet time photo booth, so what is it? I hear you ask. Well it is a small 3D Bullet Time Photography booth. The setup consists of 9 digital SLRs set on a curved platform, the 3 banks of LED’s the light the booth. The cameras fire simultaneously to create a moving 3D effect when the images are animated together into a GIF or Mp4. This 3D effect can be emphasised by props such as confetti that fill the space and frozen mid-air.
The SF Bullet Time Photo Booth is perfect if you are looking for a compact unique photographic experience. It’s quick to set up, doesn’t take up much space and creates some amazing content.
The whole spectacle fits into a 3m x 3m footprint and is 2.2m high. It can be set up in two hours and will create Bullet Time videos and GIFs which can then be instantly shared on social media.
The background of the SF Bullet Time Photo Booth can be customised specifically for your event. This can be anything from bold block colours to bespoke built sets.
All videos can be customised with branding, overlays and animations.
We were asked to go on tour as a part of npower’s Super Power Roadshow, a new campaign launched in October 2016 to find and record the people of Britain’s Super Powers! Well, we were excited to be a part of the team to capture these super talented super humans, especially when they told us they’ve found a man who knows the day for every date in the past and future, a family of three girls and their mum who save time in the morning by doing each other’s hair simultaneously; and Milo the dog who can balance doughnuts on his head!
The purpose of the tour was to find people’s everyday Super Powers and give them an opportunity to have them recorded within the Super Powers video booth. Separate to the video booth activity happening on the stand there was be small lounge area open for people to take a seat and enjoy watching the activity as it is happening.
The roadshow went to a new location over 4 consecutive weekends starting in Birmingham Grand Central, then on to Bluewater, Manchester Arndale centre and lastly Gateshead Metro Centre. At each location, members of the public were invited to come and record their Super Powers in our video booth. This could be anything from juggling to doing a really mean breakdancing.
We supplied all the tech for the video booth and specially developed and designed an application to capture video, data and photos, that could be activated, used simply and quickly by members of the public via a touch screen.
Each person had two chances to record a video of their Super Power if they wanted to take part in the npower prize draw. Those who did record their super power and filled out the data capture were then included on the npower family super powers website and entered into the prize draw, they also had their video emailed to them automatically. Those that didn’t want to enter the prize draw, but still wanted to take part in all the fun, had the opportunity to have a photo taken and received a branded print to take away.
Outside the booth, there were two large screens that showed the npower TV adverts and the video content recorded in the booth in a live feed.
Here are a few of the results, accompanied by Peter Andre, who was hosting some of the events.
#videobooth #npower #familysuperpowers #peterandre #wearefamous #flashmob #sayfromage #experientialvideo #eventprofs